Maria Romera Jolliff

Vista, California

mrialena at gmail dot com | 760-598-1972

Research and Interaction Design

Expertise in user research, system evaluation, personas, user-centered design, wireframes, mental models, mobile devices, user testing, and human factors

Expert with Omnigraffle. Fluent in Mobile. Literate in HTML5, CSS3 and JS/Jquery. Always ready to learn. Training in mindfulness.


Blast MotionFebruary 2016 - July 2016
UX Architect

User research including onsite visit, SME interviews, coach interviews, and player surveys for a "wearable" sensor-based baseball product. Performed OOB usability analysis and created first use customer journey map. Helped shape product requirements, created information architecture, redesigned and handed off wireframe specification for mobile app.

QualcommAugust 2005 - February 2016
Staff User Experience Designer

Notable projects include user research and initial work on a web tool for Application Lifecycle Management, a custom hand-held biometrics device, and a web-based Integrated Development Environment for neuroscientists and neuromorphic engineers. Founded an Automotive special interest group to evangelize Human Factors and look at where HF and design come together.

MotorolaApril 2002 - July 2005
Senior Interaction Designer

Localization design of iTap predictive text entry to Greek, Arabic, Hindi, and Chinese. Planned, recruited, and moderated usability studies in-house and one study in Cairo. Input solutions for new Chameleon UI. Also worked on Bluetooth and Voice Recognition.

NASA Ames Research CenterMarch 2001 - April 2002
Senior Research Associate

Research of Distributed Air-Ground Traffic Management (DAG-TM) looking specifically at Free-Flight scenarios with pilots and air traffic controllers.

Cooper Interaction DesignAugust 2000 - February 2001

Trained in Alan Cooper's goal-oriented design methodology using personas. Worked with teams on Product Planning software, a mobile device for teens, and initial work on a smartphone.

NASA Ames Research CenterMay 1995 - August 2000
Research Associate

Created a methodology for comparing the user's mental model to the machine using Statecharts (Harel, 1987) Started in the Cognition Lab as an intern but moved up to associate while completing grad school.


MA Cognitive Psychology with a concentration in Human FactorsAugust 2000
San Jose State University

BA Cognitive/Biological Psychology with a minor in AnthropologyMay 1995
San Jose State University summa cum laude

Professional Associations

Human Factors and Ergonomics Society (HFES)

Association for Computing Machinery's Computer-Human Interaction special interest group (ACM-SIGCHI)

"UX Speakeasy" - the San Diego chapter of IxDA

San Diego eXperience Design (SDXD)